Hsiao Chong-Ray

Along the rise of the video game era, Taiwanese art entered a new age, this time, toward flatness and cartoon designs. The standards and rules for the elements emphasized in traditional art, such as texture, volume, composition, and perspective, were completely done away with. Young people could use very creative and lighthearted styles to express their every thought and emotion. These flatter and more popular styles of expressions not only satisfy the creative needs of the new generation of artists but also cater to the tastes and preferences of the new generation’s audience.

However, artworks with flat or cartoony styles do not necessarily lack deep themes. They can have a simple form while having serious content; thus, the blanket statement that the new generation only cares for shallow entertainment, that they are the “Strawberry Generation,” is not accurate.